2009 October Update - Almost been one year

I should have written more entries but I'll try to cap the progress. There's been alot of work on the cottages. Over the summer, we've been able to install new front doors for all of the cottages. We also installed an on demand gas water heater for the Falcon. It takes about 20 minutes or so to fill up the double sized jacuzzi bathtub, but it's limitless hot water which is really cool. We also renovated the Owl and moved a doorway from 'room 1 to room 2' to 'living room to room 2'.


We've also added onto marketing material like ads in magazines (Idyllwild Life, and Idyllwild Visitor's Guide) and a restaurant menu in a city down the hill. We got a poster made and rack cards, which are being displayed in front of Wooley's shop in the downtown area. That gets a lot of foot traffic so it's a good place to spread the word.













I also have a car magnet that I designed.

This year in marketing has been using solid lines and compartmentalized sections with room pictures, descriptions and the logo. It's clean and I've received compliments on the design.




Overall, everything is going very well. I believe the economy is slowly turning up as well. People are starting to feel more confident to go out on small trips. Gas is right around 3 dollars in this area of the California. The weather has been starting to cool down and it feels like it's going to be a good fall.

Bluebird Brand: Redefined

After much deliberation and working with the graphics designer, we've come up with the new logo, the first step in recreating Bluebird Cottage Inn.


The past month or so has been quiet. It's hard on the business without a lot of revenue, but it's been a good chance to keep on improving the rooms.

This coming week, I'll be taking new pictures to put on the website and use to start making advertisements. I've started working on more internet presence, most recently creating a Bluebird Cottage Inn group on facebook. If anyone reading this uses facebook, just search for "Bluebird Cottage Inn", join the group and I will be creating events and specials for facebook group members.

New Business Face

So January was alright and February is turning out good. At least enough to survive. I've been lucky to get some groups coming for a get-together, retreat or conference. In efforts to continue improving the Bluebird and its image, I've finally gotten around to hiring a service to build a new logo. They came back after two days with 5 designs. I'm learning a certain way, but in interest of getting a range of opinions, even if it's after I've chosen the logo. Comment on which one(s) you like best and why.